What do you mean you don’t have one?
What do you say after someone says, “Hi, nice to meet you.”
This #VlogMom topic is important and while I joined a bit after deadline, my intent is to prove you CAN make a good first impression without a lot of effort. That goes against some of what I’ve written. I typically counsel others everything goes a bit easier and more smoothly with preparation. I’m not suggesting you throw caution completely to the wind when preparing your pitch or elevator speech.
I’m merely saying you not be perfectly staged or scripted.
- Think about what impression you’d like to leave someone during your first encounter.
- Write down a few points you’d like people to remember about you.
- Practice a little.
- Keep it simple and preferably under a minute.
Because my pitch here is a bit of a tutorial, it is about two minutes. But the main content, when given directly, should be about 30-45 seconds.
This week has been busy with back-to-school schedules and I’ve found myself very little ‘quiet’ time which is when I try to tape my vlogs. Unlike my other vlogs, this one is my second take. SECOND.
The first one was actually better. A bit more smooth. Before I dropped my camera off the deck! Oops! Take number two:
Is it my best work? No. I needed better lighting, my neighbor’s air conditioning kicked on while I was taping and I should have used a tripod or had someone hold my camera. I said ‘um’ a time too many. I could have rattled off a few more of my exceptional public relations skills. I should have powdered my face again. I forgot to mention you can find me on Pinterest too. I’m somewhat of a perfectionist, I could go on.
But I wanted to take advantage of our sunset while taping. Those don’t wait around, people.
I think my ‘off the cuff’ elevator speech illustrates:
- You should constantly update your own speech.
- Let it evolve, just like you and your work.
- Rework it, throw some things out and add new content.
One day, when you may need it most, you’ll have a strong statement to leave someone about who you are, what you do, why you matter, why they should hire you, buy something from you, come to your event, listen to you, read what you’ve written. You get the idea. One day your elevator speech will be the strong call to action you desire.
If you have a pitch or elevator speech, write it in the comments or leave me a link to yours. If not, go get started and let me know if you have questions. Share here when you finish your first draft. Be ready for your next conference or networking event, or for when you meet someone in an elevator. Grins.
I prefer the term pitch, by the way. Yes, we still use elevators, but I think of a scene in Mad Men when thinking of all those brief encounters.